News - 09 Dec: QlikView Deliver Complete ROI to Gatorade

QlikTech today announced that Gatorade de Mexico, a subsidiary of PepsiCo, Inc. and manufacturer of leading sports drink Gatorade, is successfully using QlikView for a fast, consolidated view of Sales, Financial and Operations analysis. With immediate answers in QlikView, Gatorade executives no longer have to wait up to four hours for sales support analysts to build a single report - a process improvement that represents an estimated daily cost savings of $23,700. Those savings, in conjunction with increased visibility for gains in operational effectiveness and additional revenue opportunity identification, enabled Gatorade to realize a full return on its QlikView investment in only four months.

Although Gatorade was using MicroStrategy for BI and reporting, the tool's complexity prohibited the sales support team from easily accessing and analyzing the real-time data they needed. To eliminate the problem of manual, time-consuming data consolidation and Key Performance Indicator (KPI) tracking, Gatorade decided to implement QlikView. It took less than a week for Gatorade to develop its two initial sales applications, which analyze distributor performance and sales overhead.

"With QlikView, we can run reports and create dashboards quickly to detect market changes and product sales in real time," said Victor Aguilar, Sales Support Manager. "This allows our salespeople to respond immediately to new opportunities and react quickly to a decrease in volume or an order issue, so Gatorade doesn't lose revenue or risk customers defecting to our competition."

Gatorade is using QlikView for Sales, Operations and Financial analysis to improve decision making in key areas.

View all news articles