News - 19 Oct: QlikView Leads Customer Satisfaction

QlikView Continues To Lead in Customer Satisfaction of Business Intelligence Products

Company announces dominance in customer loyalty and satisfaction with QlikView product.

QlikTech, the world's fastest-growing Business Intelligence (BI) company, today announced its dominance in customer loyalty and satisfaction with its QlikView product. In the past year the Company has won recognition from several user-based surveys and reports including:

Aberdeen Group named QlikView the sole "Champion" in the 2009 Aberdeen AXIS for BI/Performance Management report, applying its AXIS methodology through a customer-centric assessment tool. As stated in the report, "QlikTech customers have consistently reported high praise and satisfaction with the company and its products, and are most likely to have achieved value from the purchase of the software for performance management projects. The software interface is known for its intuitiveness and this means that end-users are likely to adapt to its use quickly."

Business Application Research Center ranked QlikView #1 for Ease of Use and Customer Loyalty in its BI Survey 8 - the world's largest independent survey of Business Intelligence and Performance Management users. QlikView received top honors in Benefits Achieved, Inclination to Buy More and Lowest Consulting Spend.

An IDC survey sponsored by QlikTech revealed that QlikView customers achieve significantly higher satisfaction with their BI systems than general BI users. When asked to rate their satisfaction on a scale of 1 to 5, 96% of QlikView users indicated the top three levels of satisfaction. This compares very favorably with results from IDC's 2008 survey (carried out in conjunction with InfoWorld) where 70% of general BI users indicated the top three levels of satisfaction with their BI implementations. The survey found that QlikView is a BI customer favorite because of its average return on investment (ROI) of 186% (1) and a total cost of ownership (TCO) that is 53% (2) of other BI solutions.

QlikView Attains Highest Customer Loyalty Score in Software Industry
IDC found that the significant success QlikView customers are experiencing has resulted in many of them recommending it to others. Net Promoter score is a key measure of customer loyalty based on the question, "How likely is it that you would recommend a product/service to a friend or colleague?" QlikView ranked higher than the previous leader in the 2009 Net Promoter Score benchmark tests in the "Technology: Computer Software" category according to SatMetrix, the creator of the Net Promoter methodology (3).

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(1) IDC White Paper sponsored by QlikTech, "Time to Value and ROI from BI: The QlikView Customer Experience, October 2009
(2) IDC White Paper sponsored by QlikTech, "The TCO of BI: The QlikView Customer Experience, October 2009
(3) IDC White Paper sponsored by QlikTech, "Success and Value from BI: The QlikView Customer Experience, October 2009