News - 11 Jul: BIAS release Morgan Lovell case study

Business Intelligence And Strategy Limited today release a customer case study focusing on Morgan Lovell plc.

Based in London’s Soho, Morgan Lovell plc, one of the UK’s leading office design, fit out, refurbishment and relocation specialists, needed a system to optimise their use of essential sales and marketing data held within Microsoft Dynamics CRM.

They chose QlikView for executive level sales and marketing answers.

“Compared to Excel and the other systems we were using, QlikView is a lot more flexible. Once people got used to it, they loved its simplicity. Everyone understood it pretty much straight away," Kat Hargreaves, Marketing Executive.

“It’s just so user-friendly and the software itself is so easy to use," says Paul Kelly, Head of Marketing, “so many reporting packages on the market can take a year to get your head around, but with QlikView, you are up and running in no time."

Read more details and the case study.