News - 06 Aug: BI Users Want Software That Tells & Sells

Business Intelligence Users Want Software That Tells (and Sells) a Thousand Stories

Business intelligence experts and users will prioritise business intelligence software in 2009/2010 to deliver greater operational visibility and uncover business opportunities (74%), suggesting BI within medium-large enterprises is perceived as a revenue-generator ahead of saving time and money.

QlikTech the provider of QlikView business intelligence software, conducted the survey at the first annual QlikView Australian user conference, Qonnections, in Sydney this month. More than 100 specialist business intelligence users attended including customers, partners and other BI specialists.

Overwhelmingly, business intelligence software is used right across the enterprise, with senior management the primary users of BI and reporting (93 per cent) and sales and finance teams joint second.

Read the full article online.